Essay on The Influence of Black Slave Culture on Early...

The Influence of Black Slave Culture on Early America The Black slaves of colonial America brought their own culture from Africa to the new land. Despite their persecution, the slave culture has contributed greatly to the development of Americas own music, dance, art, and clothing. Music It is understandable that when Africans were torn from their homes and families, lashed into submission , and forced into lifelong slave labor, they would be, on the most part, resentful and angry. Various forms of expression, clandestine yet lucent, developed out of these feelings. One such form was music. Native African music consisted mainly of wind and string melodies punctuated by hand clapping, xylophones, and drum beats. Along those†¦show more content†¦Thus Africans were rather resistant to the preaching of Christian ministers when they came to America. The Christian ideas they did absorb, however, were indoctrinated into their lives with the addition of culture such as gospel music (see Music). Later, a minister of mainly of African-American congregations would use distinctly Black preaching methods, as when he begins to employ numerous stock phrases and ideas, and, Midway in the message the preacher begins to chant his words rhythmically. Art 17th-century Africans had art forms that would be considered advanced even today. Most of their expression was religious in nature. But when they were brought to the New World, Â…[slaves] could not do this because Protestants had always frowned upon religious imagery in the church as being worldly. Thus, there was little opportunity for the slave to express his creativity in graphic and plastic art for the church as he had done in Africa where religion and art were inseparable. Moreover, the slave was afforded few opportunities to carve on his own or his masters time. This repression of the slaves creativity doubtlessly impeded the development of an African-American art standard. Although slaves could be trained in the practical arts, such as typesetting or furniture making , they could really not fully express themselves until released from the bondsShow MoreRelatedThe Exploitation Of Africans And Members Of The African Diaspora1635 Words   |  7 Pagespeople of the Afric an Diaspora continues to complexify the issue. Social concepts in modern America such as education, nationhood, fact making, discrimination, racism, systematic oppression, etc. all relate back to history, specifically slavery. Ultimately, Europeans’ dehumanization, exploitation, and demoralization of African slaves during the eighteenth and nineteenth centuries continues to impact Black Americans and people of the African Diaspora negatively. 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Jazz has two main genres of music which influenced it: Western militaryRead MoreAn Exploration of the Dynamics of Ghetto Masculinity and the Upholding of Negative Representations in Training Day1467 Words   |  6 Pagesmythic stereotypes of black males and ghetto masculinity to portray negative representations of black society in America, and how hegemonic values of white audiences leaves these representations unquestioned. My main focus will be the representation of the main protagonist, Alonzo, an African America police officer played by Denzel Washington. First I will look at the history and background of Black representation in film. Early Black cinema, known as The PlantationRead MoreAfrican Culture : Africa Is A Mystery1378 Words   |  6 PagesAFST 201W Mengyao Li Prof.E.Julmisse 10/22/15 African Culture Africa is located in the south of the Mediterranean Sea and Europe with the Indian Ocean to the southeast and the Atlantic Ocean to the west. For most people, Africa is a mystery, a dream, a place often gives people unlimited reveries. where the dense lush tropical rainforest, the world s most vast expanse of the Sahara, there is quaint rough customs, as well as their rich flavor food. To me, before I really search African, I thoughtRead MoreJazz And Jazz Culture1273 Words   |  6 PagesWhat is culture? What is African culture? What is Jazz music and where did it come from? How can one culture, in a sense, impact the musical landscape of the whole Western world and eventually assimilate into ‘pop’ culture? If we want to truly understand jazz and it’s concepts, we have to navigate through history and explore it’s roots. Simply put, jazz is African American music, and the genre, as we know, formed in New Orleans. However, the origins of jazz started well before then, in Africa. TheRead MoreThe Future Of Black English And Its Academic Impact On African American Children1291 Words   |  6 PagesThe Future of ‘Black English’ and its Academic Impact on African-American Children Introduction Language plays a key role in communication in any society, culture and organization. This medium of social interaction is universal and has been passed down for centuries as a legacy. Therefore, it is imperative that the purity of the language is kept within each framework of heritage. Culture also plays a very important role in the evolution of language. It is the foundation of social engagement andRead MoreWas America Founded as a Christian Nation?927 Words   |  4 PagesWas America Founded as a Christian Nation? Was America founded as a Christian nation? This question to me is very ambiguous. I say this because there you can question exactly how you define specific words or phrases in the context of the question. One that sticks out to me is what they mean by â€Å"founded as†. I myself take this as â€Å"was it founded as a nation the was meant only to support Christianity†. To this I would have to disagree with what I have gathered from discussion and reading from FeasRead More The Birth of P-Funk: George Clinton842 Words   |  4 Pagesparticipated in. There was a song for every celebration, every birth, and every death. As Africans were enslaved and moved to North America by Europeans, many customs and traditions followed with them. As their culture was stripped from them and European ideals were placed upon them, they kept song as their universal language and their link to the motherland. From early on, slave songs also known as â€Å"Negro Spirituals† were the f irst inclination of what could be considered African American music. These songs

The Tragic Hero Of Shakespeare s Hamlet - 1513 Words

[insert introduction here] Macbeth and Hamlet are both tragic heroes whose fall from greatness disturbs the order of their kingdoms. A tragic hero is a character, one of high esteem, whose internal imperfection leads to their downfall. Both Macbeth and Hamlet are well known and of high social class when an unexpected calamity hits. Hamlet, the son of the king of Denmark, is a charismatic prince â€Å"most immediate to [the] throne† (Shakespeare, Ham I.ii.109). It can be inferred that he lives a rather extravagant and convenient lifestyle. That is, until his father dies and his uncle takes both the throne and Hamlet’s mother as wife. From Hamlet’s perspective this is a calamity for two reasons: Hamlet was heir to the throne, and his mother†¦show more content†¦His reaction upon learning this fate is twofold: Macbeth can wait patiently for legitimate royalty, or he can give into his black and deep desires, and steal the throne from Duncan (X). Hamlet s fate, on the other hand, is to set right the murder of his father(x). It both cases, neither of the characters fates are what killed th em, but rather their tragic flaws. While Macbeth ultimately succumbs to his unchecked ambition and rashly murders any potential and unlikely threat to the throne, Hamlet procrastinates and fails to fulfill his revenge in a timely, simplistic manner. Because of his uncontrolled ambition, Macbeth blindly trusts the witches who promise inviolable royalty, murders his closest friend, and kills the family of his nemesis. Hamlet, on the other hand, weary of the legitimacy of the supernatural, puts on an antic disposition and delays his revenge as he searches for confirmation of the ghost s accusations (x). Hamlet s procrastination causes him to miss multiple opportunities at revenge. For example, he chooses not to kill a vulnerable, praying Claudius (x). In this way, Macbeth and Hamlet fall victim to their own actions. Had Macbeth been satisfied with just his throne, he would not have risen any suspicion amongst the others. Similarly, had Hamlet acted in a timely manner and killed Claudiu s the moment he was made aware of hisShow MoreRelatedThe Tragic Hero Of Shakespeare s Hamlet 1599 Words   |  7 PagesRachel Conley Mr. David Rasnake English 1020 November 10, 2015 Paper 3~ Tragic Hero What is tragedy? What makes someone or something a tragic hero? A tragedy is â€Å"A serious drama typically describing a conflict between the protagonist and a superior face and having a sorrowful or disastrous conclusion elicits the pity or terror† (Merriam-Webster). Tragedy can be a good or a bad thing in life. Also, depending on what the tragedy is, it should have a powerful impact on our lives. A tragedy can changeRead MoreWilliam Shakespeare s Hamlet As A Tragic Hero1251 Words   |  6 PagesHamlet is one of Shakespeare’s most famous tragedies. Hamlet himself is commonly known as a tragic hero in the play. He knows he possesses the flaw of indecision but cannot overcome it, and this is a weakness that eventually causes his downfall. Therefore, this paper will discuss his own fate by examining some of his characteristics. Different people have their own understanding towards Hamlet. As a tragic hero, some think he is young, brave and thoughtful; some think he is conscientious, becauseRead MoreWilliam Shakespeare s Hamlet - The Aristotelian Tragic Hero1529 Words   |  7 Pagesplay, Hamlet, centers around Hamlet’s contemplation of killing his uncle in order to avenge his father’s death. Hamlet’s decisions and values come into play in determining his fate. However, Hamlet’s intended action to avenge his father’s death, rather his motivation, falls short due to his moral dilemma. Overall, Hamlet’s actions and values work together to create a connection between Hamlet’s state of mind and the condition of Denmark as well as, epitomize him as an Aristotelian tragic hero. At theRead MoreHamlet As A Tragic Hero850 Words   |  4 Pagesas a hero if they revenge? Well In the novel Hamlet the author, William Shakespeare creates tragic events where his main character Hamlet has to overcome to achieve his goal of killing his evil uncle Claud ius. â€Å"In life one has to do bad thing in order to be a hero,the hero also has to make sacrifices in order to be successful† (John Barrowman). In Shakespeare Hamlet, should hamlet be considered a tragic hero judging by him following the hero steps. Shakespeare proves that Hamlet was a tragic heroRead MoreHamlet As A Tragic Hero1071 Words   |  5 Pages Hamlet as a Tragic Hero The Webster dictionary defines tragedy as, â€Å"a serious drama typically describing a conflict between the protagonist and a superior force and having a sorrowful or disastrous conclusion that excites pity or terror.† (Webster Dictionary) So a tragic hero is a character who goes through a conflict and suffers catastrophically as a direct result of his choices. You will see throughout this story that the character Hamlet is a clear example of Shakespeare’s tragic hero. ShakespeareRead More Shakespeares Macbeth and Hamlet as Tragic Heroes Essay893 Words   |  4 PagesMacbeth and Hamlet as Tragic Heroes      Ã‚   William Shakespeare has written many literary works - from his sonnets to his plays, each has its own individual characteristics.   One popular characteristic that comes from his plays is the tragic hero.   The audience can always relate to the tragic hero and the many trials he faces.   Macbeth and Hamlet are just two of Shakespeares plays that involve the tragic hero.   Through their nobility, tragic flaws, and dignity Macbeth and Hamlet prove to beRead MoreHamlet : A Tragic Hero995 Words   |  4 PagesHamlet: A Tragic Hero William Shakespeare is known through the ages as a brilliant playwright. He has written several comedies and tragedies that people have loved through decades. Shakespeare’s plays have been interpreted in many different ways and have been debated on which interpretation is correct. Some of these included even the basis of the character’s persona. In the Shakespearean tragedy Hamlet, the main protagonist, Prince Hamlet, is fated by the ghost of his late father that, becauseRead MoreThe Heroes Of A Hero1082 Words   |  5 PagesReeve once said, â€Å"A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.† In today’s society, what describes a hero is different to each person you ask. In my opinion, there are three different heroes today. There are the heroes you read about in books and watch in movies such as The Avengers and X-Men, and there are the everyday heroes such as doctors, police, and soldiers. There are also tragic heroes. Shakespeare is famous for his tragediesRead MoreWilliam Shakespeare s Hamlet s Revenge1725 Words   |  7 Pages Thesis: Shakespeare s portrayal of Hamlet s revenge is not a worthy journey because he never finds his self worth, distracted between what will exemplify his purpose, and what will make him a failure in the memory of Denmark. Three quotes with analysis explaining thesis: Act 1 Scene 5 Ghost: â€Å" But know, thou noble youth, Hamlet: â€Å"Oh My Prophetic Soul! My uncle?† The serpent that did sting thy father’s life Now wears his crown.† The beginning of the â€Å"call to adventure -JRead More The Tragic Hero of Hamlet Essay1049 Words   |  5 PagesThe Tragic Hero of Hamlet    Shakespeares play, Hamlet illustrates the tragedy of a young princes pursuit to obtain revenge for a corrupt act, the murder of his father.  Ã‚   As the exposition unfolds, we find Prince Hamlet struggling with internal conflict over who and what was behind his fathers death.   His struggle continues as he awaits the mystic appearance of a ghost who is reported to resemble his father.   Suddenly it appears, proclaiming, Pity me not, but lend thy serious hearing / To

Internet and information paper Free Essays

Internet and information paper BY breeder than happy to answer them for you. There are many things we can do with the Internet such as we can talk to people through chat and also video chat through Seep. We can also find out pretty much anything that we have any questions about using Google search or a multiple number of different search sites which yes It does make life a lot easier being able to have this advantage. We will write a custom essay sample on Internet and information paper or any similar topic only for you Order Now It Is hard to assess the value of the information on the internet but I will do this the best that I can. I personally find the internet to be of extreme worth. I use the internet for so many things. I would not be able to do my schoolwork without the help of being able to do research online I find out many things I need for my courses by doing simple searches. Your previous question now brings us to the question you have of how do you know what is credible information that we get from the internet. And the answer is we don’t always know. Some of the things you may already have information on and can Judge on your own whether or not it’s believable. The information that you are looking for and don’t know hardly anything about it Is harder to find. When you don’t know anything about what you are looking up you should not stop on the first search you have done you should look Into other resources and compare Information and see how close and what sites Information match up and then you will know for future searches what sites are credible. You also asked about the digital divide. What the chital divide is the difference between the people who have access to the internet and the people who don’t so there is a digital divide between you and l. There can be many instances in the digital divide one of which is between people not having internet access which gives those of us who do have access to the internet as some would feel an advantage. If I need to look up something I can do that without ever leaving my chair by logging onto my laptop or cell phone, you on the other hand would have to go and look something up in a book or library. Also say I need erections to get some where all I have to do Is download an application on my smart phone and It will give me step by step directions to where ever I need to go, where you would have to use a map I have never used a map and would not even begin to tell you how to read one. The digital divide also means things other than just having access to the internet or to me it does I feel another form of the digital divide are things like Faceable and other social media. People who have Faceable can easily keep up with all their friends and know what is going on at any time during the day here the people who don’t have access to social media don’t have this advantage. We also have access to up to the minute news anything going on anywhere in the world we can find out within minutes of it taking place. Now with that being said I believe in a different type of digital divide and that is between the people who have access to Internet. We as people have our phones constantly we are always on the internet and we are becoming people who don’t Interact unless it is through social media or text messaging we don’t speak to one another It’s all done through cell phones. I feel that the delve could be bridged If more people either had the access to the internet or if those that did could live in the now a little bit and get off their explain all the questions you have for me regarding the internet and how it has its advantages in our everyday life. We as people in this day and age find it hard to function without internet access we are a group that has grown to rely on the internet and that probably is not a good thing but it is who we are and I hope you soon get to where you can access the internet as well because it can be a very helpful thing. How to cite Internet and information paper, Papers

Development Of Digital Computer

Question: Discuss about a essay on Development of Digital Computer? Answer: Computer is that electronic device which has the capability of receiving large sets of complex instructions, collectively known as program, in order to perform meticulous calculations using these instructions. The programs are made to run on specific sets of data carried or are compiled and/ or on and then carry out this program by performing calculations on numerical data or by compiling and/ or correlated on other sets of information. The present day world runs is extensively dependent on computers: and the achievement that is being perceived in various domains of technology would not have been possible without the help of computers. In todays world of excessive computer dependency, computers are being put to use in each and every aspect of our day to day activities: however, in the initial days the computers were designed in such forms that they could be utilized to perform specific tasks only. The phrase computing machine was first put into use in the 20s: t that point of time the word indicated towards a machine that could be effectively used so as to perform calculations on numerical values using mathematical methods. During that very phase, the renowned English mathematician Charles Babbage started designing the Analytical Engine, which later on became the frame work based on which the digital computers operate (Dyson). Needless to say, Professor Babbage is considered as the father of modern day computers. Digital computers are considered to have evolved through three generations, the details of which are being discussed in the following section: The First generation: (1937 to 1946) The Atanasoff-Berry Computer or the ABC was the first ever developed digital electronic computer. The first model was built by Clifford Berry and Dr. John V. Atanasoff in the year 1937, and the machine itself was named after them. Almost six years later, yet another digital electronic computer were built for the military and the machine was named as Colossus. Various other researches were being conducted in this field: however, in the year 1946, the first ever computer made for general purposes was successfully built. This particular machine was the most powerful computing device of that time, in spite of the fact that it weighed as much as 30 tons and had to use a huge number of vacuum tubes: as many as 18,000, which facilitated the function of processing. This electronic digital computer was known as known as the ENIAC or the Electronic Numerical Integrator and Computer (Frauenfelder). Computers of the first generation had no operating system and thus had no ability to perform multiple tasks: they were custom designed to perform a single task only. The Second generation: (1947 to 1962) In the next generation of digital electronic computers, the vacuum tubes that were used in the previous generation to perform the task of processing were replaced with transistors, in order to make the machines even more reliable. It was during this period, that the direction of the researches being conducted changed: the process of commercialization of computing devices became the trending research topic in this domain. At last, in the year 1951, the first commercialized digital electronic computers introduced in public. These machines were known as the UNIVAC 1 or Universal Automatic Computer 1 (Goldsmith and Jackson). In the year 1953, IBM introduced their first personalized computing devices, that were marketed under the brand names IBM 650 series and the IBM 700 series. The computer of this generation was the first to have operating systems and memory systems. The concept of storage media had also evolved during this phase, and various media like that of disks, tapes were introduced in the market, along with printers that were used to print outputs. Needless to say, that it was in this very generation that various computer languages were being designed and developed. Third generation: (1963 to present) The major change that was perceived in this generation was the change in size of the machines: the machines became smaller and smaller in size, all thanks to the invention of ICs. In this generation only, both IBM and Apple launched their personal computers and in the 90s, Microsoft launched their operating systems (Copeland). The digital electronic computers are still being remodeled and rebuilt in order to achieve much more efficiency in performance. The present day world is entirely dependent on the digital computers for all the daily chores and activities. References: Copeland, B. Jack. 'The Modern History Of Computing'.Plato.stanford.edu. N.p., 2000. Web. 8 July 2015. Dyson, George.Turing's Cathedral. New York: Pantheon Books, 2012. Print. Frauenfelder, Mark.The Computer. London: Carlton, 2013. Print. Goldsmith, Mike, and Tom Jackson.Computer. New York: DK Publishing, 2011. Print.

Development Of Digital Computer

Question: Discuss about a essay on Development of Digital Computer? Answer: Computer is that electronic device which has the capability of receiving large sets of complex instructions, collectively known as program, in order to perform meticulous calculations using these instructions. The programs are made to run on specific sets of data carried or are compiled and/ or on and then carry out this program by performing calculations on numerical data or by compiling and/ or correlated on other sets of information. The present day world runs is extensively dependent on computers: and the achievement that is being perceived in various domains of technology would not have been possible without the help of computers. In todays world of excessive computer dependency, computers are being put to use in each and every aspect of our day to day activities: however, in the initial days the computers were designed in such forms that they could be utilized to perform specific tasks only. The phrase computing machine was first put into use in the 20s: t that point of time the word indicated towards a machine that could be effectively used so as to perform calculations on numerical values using mathematical methods. During that very phase, the renowned English mathematician Charles Babbage started designing the Analytical Engine, which later on became the frame work based on which the digital computers operate (Dyson). Needless to say, Professor Babbage is considered as the father of modern day computers. Digital computers are considered to have evolved through three generations, the details of which are being discussed in the following section: The First generation: (1937 to 1946) The Atanasoff-Berry Computer or the ABC was the first ever developed digital electronic computer. The first model was built by Clifford Berry and Dr. John V. Atanasoff in the year 1937, and the machine itself was named after them. Almost six years later, yet another digital electronic computer were built for the military and the machine was named as Colossus. Various other researches were being conducted in this field: however, in the year 1946, the first ever computer made for general purposes was successfully built. This particular machine was the most powerful computing device of that time, in spite of the fact that it weighed as much as 30 tons and had to use a huge number of vacuum tubes: as many as 18,000, which facilitated the function of processing. This electronic digital computer was known as known as the ENIAC or the Electronic Numerical Integrator and Computer (Frauenfelder). Computers of the first generation had no operating system and thus had no ability to perform multiple tasks: they were custom designed to perform a single task only. The Second generation: (1947 to 1962) In the next generation of digital electronic computers, the vacuum tubes that were used in the previous generation to perform the task of processing were replaced with transistors, in order to make the machines even more reliable. It was during this period, that the direction of the researches being conducted changed: the process of commercialization of computing devices became the trending research topic in this domain. At last, in the year 1951, the first commercialized digital electronic computers introduced in public. These machines were known as the UNIVAC 1 or Universal Automatic Computer 1 (Goldsmith and Jackson). In the year 1953, IBM introduced their first personalized computing devices, that were marketed under the brand names IBM 650 series and the IBM 700 series. The computer of this generation was the first to have operating systems and memory systems. The concept of storage media had also evolved during this phase, and various media like that of disks, tapes were introduced in the market, along with printers that were used to print outputs. Needless to say, that it was in this very generation that various computer languages were being designed and developed. Third generation: (1963 to present) The major change that was perceived in this generation was the change in size of the machines: the machines became smaller and smaller in size, all thanks to the invention of ICs. In this generation only, both IBM and Apple launched their personal computers and in the 90s, Microsoft launched their operating systems (Copeland). The digital electronic computers are still being remodeled and rebuilt in order to achieve much more efficiency in performance. The present day world is entirely dependent on the digital computers for all the daily chores and activities. References: Copeland, B. Jack. 'The Modern History Of Computing'.Plato.stanford.edu. N.p., 2000. Web. 8 July 2015. Dyson, George.Turing's Cathedral. New York: Pantheon Books, 2012. Print. Frauenfelder, Mark.The Computer. London: Carlton, 2013. Print. Goldsmith, Mike, and Tom Jackson.Computer. New York: DK Publishing, 2011. Print.

Colonialism in The Tempest’s First Two Scenes Essay Example Essay Example

Colonialism in The Tempest’s First Two Scenes Essay Example Paper Colonialism in The Tempest’s First Two Scenes Essay Introduction While reading the first two acts of the tempest, the reader could easily be lead to believe that Shakespeare intended this to be laid on a foundation of colonialism. There is much to suggest this opinion is correct, and it is one that has only with in the past century or so been discussed. It was during the Elizabethan and Jacobean periods that the discovery of the new worlds took place. The invasion of the Americas is an example of a newly discovered land that under the rule of several European powers became little more than exploitation and literal rape of land and people. All of these world developments took place in and around Shakespeare’s life time, and it would be foolish to think that such an intellectual would fail to make a social comment within his work or otherwise. This is the nature of what we call a colonialist text. The native inhabitants of the new worlds were looked upon as utterly inferior, and were in many cases believed to be another species altogether. Th ey were made to be slaves, with a purpose that solely consisted of serving the white man. This is very noticeable motif throughout the play, and the best example of this is when Caliban (the inferior native) and Prospero (the magician and settler) exchange meetings. It is obvious that Prospero sees Caliban as a worthless creature, with no rights or purpose but to attend him. Colonialism in The Tempest’s First Two Scenes Essay Body Paragraphs ‘He does make our fire, fetch our wood, and serves in offices that profit us’ This is a quote from Prospero as he tells Miranda that no matter how terrible Caliban is, he does their bidding. What you may not notice in this sentence is the use of ‘Our’. Prospero talks of the islands fruits as his own, as if he is the owner of all he sees. This is of course not true. We know that it is Caliban himself who has lived on the island with his mother Sycorax longer than the Magician or his daughter. Therefore if any one should be named the owner of the island it is the native himself. Caliban becomes incredibly vocal about this at points, and states exactly what I have been mentioning; ‘The islands mine by Sycorax.Which thou takest from me.and I showed thee all the qualities o’th’ isle.’ Here he says that he inherited the island when his mother died, and Prospero stole it even after he had shown him all ‘the qualities’ that th e island held. This deception can be seen in every colonised community, from the Spanish destruction of the Aztec culture, to the ‘reclaiming’ of land from the nomad tribes of the Americas. Colonisers would extract the knowledge of the natives, usually under the pretence of friendship, and after they had exploited them for all they were worth, they would enslave them. As a side matter, it is quite interesting when you examine how prospero describes Sycorax. It is as a ‘blue-eyed hag’. This is rather strange, as she is said to be from Algeria and therefore does not fit the stereotype. Blue eyes later became associated with people of Anglo-Saxon heritage, and in some African cultures blue eyes and blonde hair are seen to be signs of the devil (or at least evil). There are several conclusions we could come to; one is that Sycorax was banished from Algeria due to her race. This view corresponds with Shakespeare’s use of hyphens (‘Blue-eyed’) . Some critics believe that his use of this device is implemented to depict the ever-changing reality and sense of wonder through the words’ instability. Another view is that the blue eyes actually refer to something other than her eye colour. Pregnancy is a distinct possibility; in previous years having blue eyelids was seen to be a sign of being with child. This is most likely, as we know that Sycorax eventually gave birth to Caliban, Prospero’s ‘lowly slave’. A very good and well-known example of the manipulation of a people comes in America’s primary national holiday, thanksgiving. It was a case of the ignorant settlers learning how to cultivate the staple diet of wheat, rye and other plants so they could gain the upper hand on their teachers. At the time the natives as saw it as a genuine offering of alliance when the settlers sat down at dinner and shared Turkey. It was not and shortly afterwards they slaughtered them, in the same cowardly way that Prospero caged his native. There is an elitist air to Prospero that is reflective of the general character of a European settler. This is representative within his language; on several occasions it is apparent that he and his daughter Miranda feel that their position and colour means they are superior to other characters. ‘I pitied thee . when thou didst not, savage, know thine own meaning, but wouldst gable like a thing most brutish.’ This is just one example of how both Prospero and Miranda feel they are above Caliban in every way. ‘I pitied thee’ suggests that there is a definite feeling of Caliban’s being little more than an animal, something that could just as well be disabled due to his form. When Miranda says ‘gable like a thing most brutish’ she is referring to Caliban’s dialect before she honoured him with a civilised language. This does nothing for our esteem of Miranda. Her stalwart belief that any ‘gablingà ¢â‚¬â„¢ but that of her own tongue is wrong only shows her ignorance. To be denied language is to be denied thought, and without thought we are nothing. The fact Miranda believes that Caliban had previously not had a language is absurd. Caliban replies to this illogical idea by saying ‘you taught me language, and my profit on’t is I know how to curse’. It was not unusual for the snobbish settlers to believe that anyone who did not speak English, Spanish or any other European language was utterly substandard and dim-witted. ‘Pitied’ is a word often applied to people who make you feel more significant. You would not pity someone who had just fallen over, you may feel sorry for them, but their tripping would not make you despise them to the point of pity. Caliban’s form, as it is described in the play, is one of an earthy monster and Prospero even goes so far as to say ‘(A freckled whelp, hag-born) not honoured with a human shape.’ W hen the white man first laid eyes on the black man in Africa, they were instantly worried. The general consensus was that these ‘creatures’ were not even human and were, in fact, another species altogether. It is a distinct possibility that Shakespeare intended this to be apparent. Whether or not he believed that Africans were another species is debatable, as this view would have been quite acceptable, but what is quite apparent is that (if indeed this is a colonialist text) he believes that they deserve rights. Another comparison that can be made between Prospero’s Elitism and colonialism in the mid 16th century comes when talking to Ariel this time. Ariel is Prospero’s other slave, but there is a mutual respect for each other, as Ariel is a creature of great beauty and significant power. Prospero from Sycorax freed Ariel, and as thanks offered his service for ‘a full year’. ‘Thou my slave, as thou report’st thyself, was then her servant.’ Although Prospero has a respect for Caliban, he ensures that he stays in his place. It is as if the magician has made Ariel jump from one frying pan into another fire, as he now serves Prospero, and is still a slave. You could compare this to the evangelical Christians, who travelled the world in an attempt to convert ‘savages’ to what they perceived to be the morally superior way of the lord. It could be said that colonialism was in itself a religious crusade, a way for Europeans to convert the heathens to what they believed to be the correct path. It is evident in The Tempest that Caliban has been indoctrinated to the point of believing Prospero to be all-powerful. ‘I must obey; his art is of such power it would control my damns god Setebos’ it is not mentioned what power Setebos holds but from Calibans experience his Master is more powerful. Prospero’s main power appears to be an ability to control nature itself; he is in control of Ariel, a nymph of great beauty which hails from the clouds above, and Caliban, a monster of hideous visage, who crawls close to the ground and is the colour of the earth. These two slaves represent his overall control; we know he can conjure great storms and give or take life as he pleases. It is understandable why Caliban in particular may see the mage as a god like figure (as that is how he is presented for a large section of the play), and it is reflective of the awe that many natives felt when first laying eyes on the pale faces. They would swagger of their monstrous ships, with weapons and finery that would impress any man. The problem would come when it became apparent that the natives were quite impressionable and willing to learn. The manipulation that would follow could well stretch as far as to create a belief that the white man was god. It is not even as if this is a phenomenon that died with slavery. In the first half of the 20th century, black American school childr en were taught in class that they weren’t important, and had no history worthy of teaching. The early settlers used this effectively as a smoke screen that would prevent any uprising or questioning of their rule. This is just what Prospero does, but he also employs a fear factor to enforce his power. I feel that throughout this play there is much to suggest that it is indeed a text with strong colonialist links, but it is not the only motif that can be extracted. It is true that that what I first noticed was that a lot of references could be drawn in relation to the New World conquests of the 15th and 16th centuries. However, on closer examination I began to think that there was a meaning a little deeper rooted. I felt this was a tale of how power corrupts. Firstly we see how in the first scene Gonzalo goes as far as to feel he need hang the Boatswain due to a single comment he made. Later on we hear of how Prospero’s beloved brother betrays him over the ownership of M ilan, and after this we see Prospero become more and more aggressive towards, in particular, Caliban, just as a means to make him feel more powerful. These two points interlink very well, but can also be examined as separate issues, and I feel that if I had gone into my reading with other expectations I could have drawn out an entirely different argument. We will write a custom essay sample on Colonialism in The Tempest’s First Two Scenes Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Colonialism in The Tempest’s First Two Scenes Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Colonialism in The Tempest’s First Two Scenes Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Tabitha Norton Essays (622 words) - Writing, Online Chat, Essay

Tabitha Norton Essays (622 words) - Writing, Online Chat, Essay Tabitha Norton English 104 August 29, 2016 The Essay "The essay is a valuable, even powerful technology that has particular affordances in helping us promote communicative ability, dialogue and critical thinking." This quote from Dr. Adam Banks encapsulat es the essence of an essay in the context of academic writing. Essays are highly potent writing tools as the y allow ideas and thoughts to be widely disseminated with ease ; logically presenting facts and postulating ideologies that serve to educate and inform readers. The ability to compose a well writte n essay is even more invaluable now in a technological age where shorthand, instant messaging and one hundred and forty character posts are dominant and content and c oherence are secondary. As such , u sing essays as the yardstick against which students' communication is measured is even more effective and i mportant than it has ever been. However, the reach and applicability of an essay in the context of the present ma y not be what it once was. Primarily, this generation is one in which speed and quantity, not quality , a r e valued . This is evident give n the rise of instant messaging apps which allow the sharing of information in the shortest time possible. Social media sites such as Facebook and Twitter also pride themselves o n real time updates and constant information streaming. The output vi s ible in the resulting texts , tweets and posts by users is lacking in b oth comprehensibility and substance . The ideas expressed may be shallow and underdeveloped due to the limitations given for posting or messaging. Some may also feel the need to put out as much content as possible, reducing the time spent mulling over the topics being discussed , resulting in numerous insubstantial posts being put out . Additionally, communication attempts may be hindered by readers ' unfamiliar ity with the slang and shorthand used to combat the character limits which may exis t . Although currently, a majority of youth may understand this informal language, over time , after continued usage , this spills over into academic writi n g . Student lose the ability to express themselves in a universal language and begin to limit themselves to the colloquial expressions of their peers. As such, essay writing is of the utmost importance , as it forces students firs tly t o consider what they wish to express and how they would like to develop their ideas. From there , they are able to properly introduce the ir topic and expound / on what they are presenting in a structured manner which is palatable to and intelligible by all readers. In short, essays are the most way to ensure that students' output is sound and acces sible. By the same token, the applicability of essays at this moment in time should be considered . Information is rapidly consumed in short, ea sily digestible snippets. It ma y not be well expounded upon but it carries an easily r ecognizable main idea which reade rs may connect with and recognize immediately. This form of communication, while dissimilar, is extremely effective and has an extremely wide audience as the consumption is much more effortless. In conclusion, the essay is just as a relevant a standard in academia as it has always been . While social media allows communication on a global stage, essay writing train s writers to make logical and arguments as well as measures their ability to do the same . However, as the world continues to advance through technology , the appeal of extended writing such as essays has diminished . Therefore, academia should retain essays as its mea ns of measurement while being mindful that essay writing may no longer be the zenith of communication .

What is Ford companys alignment and bargaining power of buyers Essay

What is Ford companys alignment and bargaining power of buyers - Essay Example What is Ford company’s alignment and bargaining power of buyers? The bargaining power of buyers’ for Ford can be examined as relatively low or moderate. Conceptually, the bargaining power of buyers is presumed to depend on various industrial factors ranging from the availability of substitute products to the pricing strategies undertaken by the company or the consumer purchasing power affecting the demand for the product/service on offer. As explained in Porter, the aggregate volume of buyers availed by the company also determines the degree of their bargaining power, apart from the facts that the products are undifferentiated in the market, a low switching cost prevails in the market With the aim to verify the same code of conduct in order to maintain better working conditions and protect the employees’ human rights throughout the chain, Ford provides training as required by the suppliers and inquires them to provide internal training to safeguard understanding of the codes. Ford also assists in developing the process of compliance to support the codes in its supply chain sustainability management as its â€Å"macro-management† strategy. The business framework also intends to inspire suppliers to accept and impose identical code of performance within Ford in the â€Å"encouraging† phase. To manage the performance in this phase, each supplier has been assigned with an executive to lead the expansion of the code and enable them to report the growth to Ford in response to the traditional metrics. During the stages of progression of the suppliers, the company also delivers considerable support, contacts and resources in order to assist the suppli er to improve its program. This commitment further proves to be highly significant for both the business and its stakeholders in reducing the operational risks, which could hamper the production to a substantial extent. Apparently, the alignment certifies accountable behavior throughout the ‘Automotive Supply Chain’ establishing interlinked and interdependent sustainability goals, through the three phase expansion process of â€Å"macro-managing†, â€Å"encouraging† and â€Å"expecting† (Business for Social Responsibility, â€Å"Internal Alignment: An Essential Step to Establishing Sustainable Supply Chains†). The final phase of â€Å"expecting† focuses to share the same sustainability goals to have greater expectancy throughout the supply chain. The company has therefore been applying a vigorous procedure to ensure the effectiveness of these stages. Through this procedure of Aligned business framework, almost 24% of Ford’s supp liers have been successful to meet the benchmark performances, which are to maintain the codes of conduct and the standard internationally throughout its supply chain. It is worth mentioning in this context that with the implementation of Aligned Business Framework business model, Ford has been able to increase its cost-effectiveness, simultaneously raising the quality features of its suppliers. The alignment also increases the innovation and reduces operational risks by way of improving the working conditions to a profitable extent (Corporate Ford, Creating a Sustainable Supply Chain: Strong Relationships, Shared Commitment, and Capacity Building†). Thus, it shall be rationally affirmed that the implementation of the aligned business model framework in Ford, aided it along with its suppliers to gain higher degree of sustainability and operational efficiency, not only in terms of costs and profitability but also in the form of legal coordination with the business partners thro ughout. WHAT IS FORD COMPANY’S BARGAINING POWER OF BUYERS? The bargaining power of buyers’

Micro econmics Essay Example | Topics and Well Written Essays - 2000 words

Micro econmics - Essay Example Once the US market tumbled the markets around the world followed suit. Some Asian markets even lost 40% (China)while others lost almost 60% (India) in a matter of months. Most analysts hold the subprime lending crisis as the root cause for the current economic slowdown. In their enthusiasm to outdo other banks and get the maximum number of customers, banks were ready to lend any amount to anyone, without even verifying their credit worthiness properly. As a result, many banks had to close shop, including big names like Citibank and Merryl Lynch. Thousands of people the world over lost jobs, companies had to be bailed out and even turn to government support for their functioning and existence. The latest victim is the automobile giant, General Motors. After being the iconic company that it was, it had to declare bankruptcy and carry out a sale to the U.S government. The subprime lending crisis does not seem to be an isolated one in the financial world. Persistent industrial loan defaults and massive loan losses have become a regular feature in developing countries. According to Hoque (2004) and the World Bank (1993), 150 development banks in 33 developing countries have been haunted by massive debt default and loan loss. The present subprime mortgage crisis that hit the credit markets and banking systems is due to the massive increase in loan defaulters, thus forcing the banks to go bankrupt. Industrial Development Finance Institutions (IDFIs) form the backbone of the economy in both developing and developed countries. These institutions are expected to stimulate industrial investment in both private and public sectors in the country. They play the key role of injecting capital into the system. However, a job bigger than that is to blend capital with entrepreneurial skills to support industrial advancement in an underdeveloped economy. This is precisely what IDFIs are doing in a majority of the

John Lennon and Yoko Ono's campaign for peace Essay

John Lennon and Yoko Ono's campaign for peace - Essay Example The essay "John Lennon and Yoko Ono's campaign for peace" discovers campaign for peace by John Lennon and Yoko Ono. The war was causing great suffering to the women and children. However, the US government was not ready to stop the war anytime soon. However, after the people stood against their own administrators, the political leaders who needed their votes during the next election had to bow down and listen to their concerns. Currently, it’s easier to mobilize people to the streets. This is because the media has advanced tremendously. In addition, there is freedom of expression. Moreover, the entry of the internet in the world has revolutionalized the communication sector. Many people have access to technological gadgets such as phones, tablets, and computers to enable them communicate with other people at ease. On the other hand, social media has increased the connectivity of the people. Therefore, people are able to interact and share ideas without have to move from one pl ace to the other. However, during those times, the media was less developed. As a result, it was hard to mobilize people towards common objectives. As a result, the fact that John Lennon and Yoko Ono were able to convince people towards their ideologies is a clear indication that their campaign was of great success. The military in Vietnam were being blamed for various atrocities. In addition, the war was characterized by torturing of women and violation of other human rights. However, the world was silent as all these acts continued.

Human Development Paradigm and Human Happiness Paradigm

Human Development Paradigm and Human Happiness Paradigm ANALYZING THE HUMAN DEVELOPMENT PARADIGM AND THE HUMAN HAPPINESS PARADIGM FROM THE PERSPECTIVE OF THE CONCEPT OF INDIVISIBILITY OF HUMAN RIGHTS INTRODUCTION The term development is determined in different aspects. One could say that rich countries having high financial capabilities are developed whereas another would say that a country with social values is developed whereas Recent United Nations documents emphasize â€Å"human development,† measured by life expectancy, adult literacy, access to all three levels of education, as well as people’s average income, which is a necessary condition of their freedom of choice. (Worldbank, 2004) With advances in development presently development is not only economic development it should be development of social factors, environmental factors, human development and economic factors. The World Bank report further expands to refer to sustainable development and the relationship of equity to sustainable development. â€Å"Sustainable† development could probably be otherwise called â€Å"equitable and balanced,† meaning that, in order for development to continue indefinite ly, it should balance the interests of different groups of people, within the same generation and among generations, and do so simultaneously in three major interrelated areas–economic, social, and environmental. So sustainable development is about equity, defined as equality of opportunities for well-being, as well as about comprehensiveness of objectives. (Worldbank, 2004) According to the reports definition sustainability covers every aspect including human rights. But the issue arises where human rights are neglected in the development process because sustainable development is a new term which is not much practiced. Human rights development paradigm and Human happiness development will be discussed in depth separately. Looking further to what human rights are, Human rights are rights inherent to all human beings, whatever our nationality, place of residence, sex, national or ethnic origin, color, religion, language, or any other status. We are all equally entitled to our human rights without discrimination. These rights are all interrelated, interdependent and indivisible. (Rights, 1996-2015) Human rights have the qualities of universal and Inalienable, interdependent and indivisible, equal and non-discriminatory, and they are both rights and obligations. When considering human rights it clearly shows that human rights are indivisible. Whether they relate to civil, cultural, economic, political or social issues, human rights are inherent to the dignity of every human person. Consequently, all human rights have equal status, and cannot be positioned in a hierarchical order. Denial of one right invariably impedes enjoyment of other rights. Thus, the right of everyone to an adequate standard of living cannot be compromised at the expense of other rights, such as the right to health or the right to education. (UNFPA, 2005) Next will consider the human development paradigm and the human happiness paradigm in the light of indivisibility. HUMAN DEVELOPMENT PARADIGM When considering the human development it mostly consider the aspect of economic development keeping other development factors ranked lower. The question arises whether human development should be mainly backed up by economic development. With the recent concept of sustainable development other aspects of human development should be given a similar rank but does this happen in reality and is sustainable development so widely grown among the world population. Amartya Sen comes up with the capabilities approach to answer the following complication in the development process. We would say before Amartya Sen’s capability approach it was a basic needs approach but Amartya Sen has come forward with the capabilities approach in order to achieve the human rights of people. The people’s freedom should be provided and they should be given space and access to opportunities. The concept of a capability has a global as well as local character such that its definition abstracts from particular circumstances, but its realization depends on specific local requirements. For example, the same skill can be compared for different people although it may require different amounts and kinds of food depending on one’s age, state of health, and so on. This makes the Capability Approach applicable across political, economic, and cultural borders. For example, Sen points out that being relatively income poor in a wealthy society can require ab solute povertyin some important capabilities, because they may require more resources to achieve. For example, a richer society may require more years of education for better employment. Many capabilities will have fundamental requirements that vary strongly with social circumstances. For example, a capability that people might generally be said to have reason to value such as the ‘ability to appear in public without shame’, but its requirements vary significantly according to cultural norms from society to society and for different groups within each society (such as by gender, class, and ethnicity). For example, Presently in Saudi Arabia, women must have the corporation of a close male relative to appear in public, and require a private car and a chauffeur to move between private spaces (Saudi Arabian women are not allowed to use public transport or drive a car themselves). The Capability Approach leaves open whether such ‘expensive’ capabilities, if well thought-out significant enough to be assured by society as a matter of justice, should be met by making more resources available to those who need them (chauffeurs and subsidized cars), or by reviewing the relevant social norms. The Capability Approach only identifies such capability failures and identifies their causes. However, if there is general agreement that such capabilities should be in the same way assured for all, there is a clear basis for disapproving undoubtedly unfair social norms as the source of relative denial and thus as inconsistent with the spirit of such a assurance. The capability approach takes a multi-dimensional approach to assessment, thus it is more sustainable and provides space for human rights. Time and again it may seem that people are generally well-to-do, yet a closer study reveals shortfalls in particular capabilities, for example, the sporting icon who can’t read. Capability analysis discards the belief that unusual attainment in some dimensions pay off for gaps in others. The capability approach’s relevance here is to argue that if people are falling short on a particular capability that has been collectively agreed to be a significant one, then justice would require addressing the shortfall itself if at all possible, rather than offering compensation in some other form, such as increased income. Capability assessment is informational demanding and its precision is narrow by the level of arrangement about which performances are appreciated. However, Sen has presented that even where only basic assessment of quite basic capabilities is possible (for example, life-expectancy or literacy outcomes), this can still provide more, and more relevant, action-guiding information than the normal changes. In particular, by making perspicuous contrasts between successes and failures the capability approach can direct political and public attention to neglected dimensions of human well-being. For example, countries with similar levels of wealth can have dramatically different levels of collective achievement and inequality on such non-controversially important dimensions as longevity and literacy. And,vice versa, countries with very small economies can sometimes score as highly on these dimensions as the richest. This demonstrates both the limitations of relying exclusively on economic m etrics for evaluating development, and the fact that national wealth does not pose a rigid constraint on such achievements (that GNP is not destiny). (Wells, n.d.) Amartya Sen’s capability approach has some draw backs such as information gaps and It contains only three dimensions – longevity, literateness (average years of schooling), and Gross National Income per capita – which are weighted equally. The Capability Approach is supposed to be concerned in evaluating how people charge on many magnitudes of life including some which seem very difficult to obtain information about, such as people’s real choice sets or such complex competences as the capacity to appear in public without shame or to form relationships with others. Human development paradigm shows well the concept of indivisibility in human rights. All rights should be given equal importance and it depends upon cultures norms and countries of different countries, there cannot exist tradeoffs for example a country having high economy does not mean that law literacy rates could be acceptable. Equal importance should be given to all human rights and human rights are always interrelated such that neglecting one human right would lead to a decline in the development of a country. HUMAN HAPINESS PARADIIGM Human happiness is considered as a new aspect of development and also it concerns with the human rights. People would be happy if there human rights are fulfilled, therefore happiness seem to have a direct relationship with human rights. The human happiness could be fulfilled when all the needs are fulfilled rather than only the wants. With the more accurate focus on actual needs, the human happiness paradigm is able to identify the devices that can help protect Mother Nature, achieve unbiased and sustainable socio-economic development, promote culture, and ensure good governance. To achieve these goals the policies must draw on existing natural, human, social and economic resources, which then have to be managed sustainably and responsibly to ensure this wealth remains available for used by future generations. Societal wellbeing as the desired outcome of these structures and policies. That certain skills and processes are also needed to transform these wellbeing outcomes to the higher goal of human happiness which will enhance satisfaction of the needs identified as the basis of development. (Bhutan, 2013) Human happiness considers wants and needs and these are also components of the human rights. In my opinion if human rights are fulfilled most people would be happy, therefore human rights are indivisible. In conclusion the human development paradigm and the human happiness paradigm are two paradigms which go in line with the human rights. When we talk about human rights as discussed above human rights are indivisible they are interrelated and if one human right is given less importance and if it is violated with the opinion it would not affect development that would give an adverse impact on the development process. Human happiness paradigm is a new aspect of the human development paradigm and it is also an improvement to move towards sustainable development in the development process. Therefore, I would conclude that the new human happiness paradigm which is and addition to the human development paradigm along with the indivisibility of human rights would support sustainable development to reach higher and make the sustainably developed rather than economically developed. Bibliography Bhutan, R. G. o., 2013. HAPPINESS: TOWARDS A NEW DEVELOPMENT PARADIGM, s.l.: s.n. Rights, O. o. t. H. C. f. H., 1996-2015. United Nations Human Rights. [Online] Available at: http://www.ohchr.org/EN/Issues/Pages/WhatareHumanRights.aspx [Accessed 26 06 2015]. UNFPA, 2005. United Nations Population Fund. [Online] Available at: http://www.unfpa.org/resources/human-rights-principles [Accessed 26 06 2015]. Wells, T., n.d. Internet Encylopedia of Philosophy. [Online] Available at: http://www.iep.utm.edu/sen-cap/ [Accessed 15 06 2015]. Worldbank, 2004. What is Development , s.l.: s.n.

Elizabeth Gaskell’s Mary Barton and the Industrial Novel Essay examples

Elizabeth Gaskell’s Mary Barton and the Industrial Novel Elizabeth Gaskell’s Mary Barton belongs to a small, short-lived form of Victorian literature called the industrial novel. The primary authors of this genre—Charles Kingsley, Frances Trollope, Charlotte Brontà «, Benjamin Disraeli, Charles Dickens, and Elizabeth Gaskell—all were, what Herbert Sussman describes, as primarily middle-class authors writing for middle class readers in a rapidly changing world, where both author and reader struggled to comprehend their transforming society. The English people new not whether to accept this newly industrialized world as a necessary result of capitalism, or reject it for its inherent inhumanity. Writers like Gaskell portrayed the victims of this new world with sympathy, but expressed fear that the working-class would someday rise to overthrow the economic system that had treated them with such cruelty. As working conditions improved, and people became tempered to this new world, the industrial novel, with few e xceptions, ceased to exist, but we can use this genre to look back on how the industrialized world—the world in which we now live comfortably—came into being. It was just about 40 years before Elizabeth Gaskell published Mary Barton that Great Britain was primarily a rural, agricultural society. Many people grew their own food, and clothes and household materials were usually made within the home. Any specialized occupation almost always centered on the home and family, with children and parents both contributing to the family business. Three inventions, however, swiftly changed this system. The invention of the spinning mule and spinning jenny allowed mass production of woven cloth, which was ... ...oughout Europe, forced the English government to create new restrictions that outlawed child-labor, decreased working hours, increased worker safety, and implemented a host of other policies that allowed an overall improvement in living conditions for the working-class. By the end of the 19th century, the condition of the working-class was better than it had ever been, and England had survived the most rapid century of change in its history. Literary works like Mary Barton were Gaskell’s attempt to understand this period of change, and they are our best hope of fully understanding them ourselves.    Sources: Victorian Britain. Ed. Sally Mitchell. New York: Garland, 1988. â€Å"Factories,† â€Å"Factory Acts,† â€Å"Textile Industry,† â€Å"Working Hours.† A Companion to Victorian Literature. Ed. Herbert F. Tucker. Oxford: Blackwell, 1999. â€Å"Industrial† by Herbert Sussman.

Consumer Buying Behavior of Hybrid Vehicles

Table of Content Title2 1. 0Introduction2 1. 1Background of the Study2 1. 2Problem Statement2 1. 3Research Objectives3 1. 4Significance of the Study3 1. 5Scope of the Study4 2. 0Literature Review5 3. 0Research Methodology7 3. 1Theoretical Framework7 3. 2Generation of Hypothesis7 4. 0Conclusion8 Reference:9 Title Factors that affect consumer purchase decision of hybrid vehicles (Green Vehicles) in Malaysia. Introduction 1 Background of the Study With the air pollution level rising day by day caused by the emission from conventional vehicles, many government bodies have put in effort to enforce emission control policy since the late of 1960, and it is becoming strict with the EURO committee being the leader until today, where their emission policy and grading system being accepted or referenced worldwide even in Malaysia. The grading system based of emission cleanliness as of today is from Euro 1 to Euro 6, where Euro 1 being the worst emission standard and Euro 6 being the environmental friendly. This is the scene where most modern vehicles are fitted with catalytic converter since late 1975, a simple device that can reduce the harmful emission such as un-burn hydrocarbon and carbon monoxide by converting them into cleaner substances such as oxygen and hydrogen through chemical catalyst effect within (Tony & Andrew, 2006). The effect of this is that the rise of the awareness of fuel efficiency, as many will further relate that if fuel efficiency can be increased, then the emission can be further improved, as well as to reduce wastage. Many automobile makers has since then began development of fuel efficient engine in order to make a stand, and consequently lead to the trend of Hybrid Electric Vehicle (HEV). 2 Problem Statement However, emission is only one environmental factor as there is other factor which bothers a driver financial aspect, the fuel and its prices. No matter the fuel is expensive and cheap, if one can travel further with a given set amount of fuel, then one can certainly save him/her some money (Tony & Andrew, 2006). And back to the environmental area, fossil fuel is non-renewable energy resources and depletion is certainly inevitable. This is why in recent years, many western automobile makers started to look into building fuel efficient vehicles, by building fuel efficient engines through various ways, most notably by downsizing the engine displacement and compensate it with force induction such as low pressure turbocharger. The effect of this implementation is that using a smaller capacity engine but can achieve the power delivery of a high capacity engine, yet with lower fuel consumption. However back in the eastern automobile industry, where the Japanese being the leader they had something else in mind, not only they wanted fuel efficiency but at the same time they wished to maximize the go green concept. Henceforth they come up with the idea of hybrid vehicle, where in general terms a vehicle is powered by 2 sources of input, which is a normal internal combustion engine, supported by an additional electric motor which requires special battery pack. The advantages of this implementation is that the fuel consumption and emission is superior over the formal, while the drawback is the maintenance and cost of replacement for faulty battery pack is very expensive. With the hybrid being the hot trend now given the promising sales figures from European countries and the USA, generally the maintenance factor is not an issue for them, however in this research we need to find out the factors hat influence a buyer into considering, buying a hybrid vehicle over here in Malaysia, as the hybrid trend is still very new here in Malaysia, generally starting on the year of 2006 where Honda introduces Civic Hybrid. However with the recent tax exemption on hybrid vehicles from the Malaysia government, the trend seems to be changing positively and now we have several models from Honda and Toyota to offer in response to the policy. 3 Research Objectives a) What are the factors that influence consumer into considering a hybrid vehicle? b) What are the factors that support consumer into buying a hybrid vehicle? ) What are the factors that consumer worries about when purchasing a hybrid vehicle? 4 Significance of the Study This study into the factors that affect the buying decision of hybrid vehicles in Malaysia could project the trend and acceptance of hybrid vehicles here in Malaysia. With that information, local automobile makers can consider into developing our own hybrid vehicles to offer the local markets a broader choice, as well as to stay competitive in the market. Additionally, this will be a good catalyst to spark off â€Å"Go Green† concept into consumers’ mind that is beneficial to the restoration and perseverance of the environment. Scope of the Study In this research, we will first take a general look and introduction into both the low pressure force induction technology and the hybrid technology further then compare and contrast the pros and cons in detail. With both concept understood, we will begin to focus on the trend of hybrid vehicles here in Malaysia, finding out the factors that support or deter the acceptance of hybrid vehicle through questionnaire aimed at hybrid owners and potential hybrid owners, from then we can know what are the main factors and concern of buyer upon making a decision for a hybrid vehicle, and then onclude what can be done to further increase the acceptance level of hybrid vehicles. Literature Review According to Markel & Simpson (2006), the implementation of hybrid electric vehicles can effectively reduce petroleum consumption up to 30% when compared to conventional vehicle, however a fully plug-in hybrid electric vehicle shall be undergo development to further improve the savings and reduce the wastage, as current hybrid electric vehicles uses electric motor powered by battery pack to assist the engine, which is costly when one needs to replace, and it did not provide much desired power. The manufacturer can of course put in a bigger battery pack to punch out better power and durability, but with every 15% of improvement the cost is nearly doubled. This issue is also mentioned before way back in year 2001, where the development of hybrid vehicles began with the aim in providing a superior fuel efficiency vehicles with minimal wastage and pollutants emitted, in prior to address two major problems (Allella et al, 2001): a) Consumption of fuel : World petroleum reserves and residues are unlikely able to sustain against the ever growing necessity of consumption b) Pollution : Generally referred to the harmful emission that can damage the environmental health The most common hybrid vehicle design is found within the famous Japanese automobile makers, respectively the Honda & the Toyota. The idea is to fit an electric motor powered by a battery pack that will recharge itself using the lost energy during the braking procedure, to assist a smaller capacity conventional engine in acceleration. With the motor assistant, the engine need not work and rev up that hard to get the vehicle moving therefore fuel consumption can be lowered. When certain conditions are met, the vehicles may also run solely on the electric motor itself most probably during low speed cruising. Putting the vehicle design aside, as stated by Kuo & Wang (2011), the disciplinary in driving, as well as the climate is major factor in reducing fuel consumption. Kuo & Wang pointed out that in countries that have tropical climate, such as those near to the equator, tend to have higher fuel consumption index compared to other countries with 4 seasons climate, this is mainly due to the fact that fuel burns better and more efficient when the air temperature is colder, as colder air is more dense and henceforth carries more oxygen molecules. Other than that, since the temperature is generally high throughout the year for tropical climate countries, drivers tend to switch on the air-conditioner (A/C) most of the time to withstand the hot weather, and A/C draws power from the engine to power up the compressor and cooling coil, therefore it results in loss of power from engine and leads to higher fuel consumption. On the disciplinary side, traveling below or way above the optimum speed of a vehicle, usually around 90KM/H to 110KM/H will affect the fuel consumption, where most drivers tend to speed when the chances arise. One should also try to plan their traveling route ahead, in order to avoid unnecessary traffic congestion which can result in poor fuel consumption, as start-stop driving proven to have 60% increased fuel consumption compared to smooth non-stop driving. This is generally experienced by most drivers that they can achieve better mileage if they travel on the highway often. Research Methodology 1 Theoretical Framework [pic] 2 Generation of Hypothesis Assume that ) H0 = Null Hypothesis (No relationship between IV & DV) b) H1 = Alternative Hypothesis (Significant relationship between IV & DV) |H1 |H0 – There is no relationship between maintenance and purchase decision of hybrid vehicles. | | |H1 – There is significant relationship between maintenance and purchase decision of hybrid vehicles. | |H2 |H0 – There is no relationship between fuel consumption and purchase decision of hybrid vehicles. | |H1 – There is significant relationship between fuel consumption a nd purchase decision of hybrid vehicles. | |H3 |H0 – There is no relationship between tax exemption and purchase decision of hybrid vehicles. | | |H1 – There is significant relationship between tax exemption and purchase decision of hybrid vehicles. | |H4 |H0 – There is no relationship between personal view and purchase decision of hybrid vehicles. | | |H1 – There is significant relationship between personal view and purchase decision of hybrid vehicles. Conclusion In conclusion, no matter it is partial hybrid or fully plug-in hybrid, the main objectives are to prolong the sustainability of petroleum through improved fuel consumption. By going green, the hybrid technology can also help in reducing wastage and guarantee cleaner emission that can contribute to better environmental health and quality. Therefore with all the benefits and savings, we should try to adopt and embrace the implementation of hybrid vehicles. However, there is still room for improve ment given the hybrid technology is still new within a decade of time. Government should come out with policy that can help greatly in promoting the adaptation of this green technology. Reference: 1) Allella et al, (2001), Negative Log-gamma Distribution for Data Uncertainty Modeling in Reliability Analysis of Complex System Methodology and Robustness, International Journal of Quality and Reliability Management, Vol. 18, Napoli, Italy. 2) Allela et al, (2005), Optimal Reliability Allocation Under Uncertain Conditions With Application to Hybrid Vehicle Design [Online], International Journal of Quality and Reliability Management, Vol. 22, Napoli, Italy. Available from (www. meraldinsight. com/0265-671X. htm) [Accessed June 6 2011] 3) Apaydin O. & Gonullu MT, (2008), Emission Control With Route Optimization In Solid Waste Collection Process, Vol. 33, Sadhana. 4) Davis S. & Diegel S, (2004), Transportation Energy Databook, 24th Edition. 5) Duval M, (2004), Advanced Batteries for Electric Drive Vehicles, EPRI. 6) Hirsch et al, (2005), Peaking of World Oil Pr oduction: Impracts, Risks, and Mitigation. 7) Kuo Y. & Wang CC, (2011), Optimizing the VRP by Minimizing Fuel Consumption [Online], International Journal of Management of Environmental Quality, Vol. 2. Available from (www. emeraldinsight. com/1477-7835. htm) [Accessed 8 June 2011] 8) Markel T. & Simpson A, (2005), Energy Storage Considerations for Grid-Charged Hybrid Electric Vehicles, IEEE Vehicular Technologies Conference, Chicago, IL. 9) Markel T. & Simpson A, (2006), Plug-In Hybrid Electric Vehicle Energy Storage System Design [Online], National Renewable Energy Laboratory, available from (http://www. nrel. gov/vehiclesandfuels/vsa/pdfs/39614. pdf) [Accessed 8 June 2011]

Vietnam War General William Westmoreland

Vietnam War General William Westmoreland Born on March 26, 1914, William C. Westmoreland was the son of a Spartanburg, SC textile manufacturer. Joining the Boy Scouts as a youth, he achieved the rank of Eagle Scout before entering the Citadel in 1931. After one year in school, he transferred to West Point. During his time at the academy he proved to be an exceptional cadet and by graduation had become the corps first captain. In addition, he received the Pershing Sword which was given to the most outstanding cadet in the class. After graduation, Westmoreland was assigned to the artillery. World War II With the outbreak of World War II, Westmoreland swiftly rose through the ranks as the army expanded to meet wartime needs, reaching lieutenant colonel by September 1942. Initially an operations officer, he was soon given command of the 34th Field Artillery Battalion (9th Division) and saw service in North Africa and Sicily before the unit was transferred to England for use in Western Europe. Landing in France, Westmorelands battalion provided fire support for the 82nd Airborne Division. His strong performance in this role was noted by the divisions commander, Brigadier General James M. Gavin. Promoted to executive officer of the 9th Divisions artillery in 1944, he was temporarily promoted to colonel that July. Serving with the 9th for the remainder of the war, Westmoreland became the divisions chief of staff in October 1944. With the surrender of Germany, Westmoreland was given command of the 60th Infantry in the US occupation forces. After moving through a number of infantry assignments, Westmoreland was asked by Gavin to take command of the 504th Parachute Infantry Regiment (82nd Airborne Division) in 1946. While in this assignment, Westmoreland married Katherine S. Van Deusen. Korean War Serving with the 82nd for four years, Westmoreland rose to become the divisions chief of staff. In 1950, he was detailed to the Command and General Staff College as instructor. The following year he was moved to the Army War College in the same capacity. With the Korean War raging, Westmoreland was given command of the 187th Regimental Combat Team. Arriving in Korea, he led the 187th for over a year before returning to the US to become deputy assistant chief of staff, G–1, for manpower control. Serving at the Pentagon for five years, he took the advanced management program at Harvard Business School in 1954. Promoted to major general in 1956, he took command of the 101st Airborne at Fort Campbell, KY in 1958, and led the division for two years before being assigned to West Point as the academys superintendent. One of the Armys rising stars, Westmoreland was temporarily promoted to lieutenant general in July 1963, and placed in charge of the Strategic Army Corps and XVIII Airborne Corps. After a year in this assignment, he was transferred to Vietnam as deputy commander and acting commander of the United States Military Assistance Command, Vietnam (MACV). Vietnam War Shortly after his arrival, Westmoreland was made permanent commander of MACV and given command of all US forces in Vietnam. Commanding 16,000 men in 1964, Westmoreland oversaw the escalation of the conflict and had 535,000 troops under his control when he departed in 1968. Employing an aggressive strategy of search and destroy, he sought to draw the forces of the Viet Cong (National Liberation Front) into the open where they could be eliminated. Westmoreland believed that the Viet Cong could be defeated through large-scale use of artillery, air power, and large-unit battles. In late 1967, Viet Cong forced began striking US bases across the country. Responding in force, Westmoreland won a series of fights such as the Battle of Dak To. Victorious, US forces inflicted heavy casualties leading Westmoreland to inform President Lyndon Johnson that the end of the war was in sight. While victorious, the battles that fall pulled US forces out of South Vietnamese cities and set the stage for the Tet Offensive in late January 1968. Striking all across the country, the Viet Cong, with support from the North Vietnamese army, launched major attacks on South Vietnamese cities. Responding to the offensive, Westmoreland led a successful campaign which defeated the Viet Cong. Despite this, the damage had been done as Westmorelands optimistic reports about the wars course were discredited by North Vietnams ability to mount such a large-scale campaign. In June 1968, Westmoreland was replaced by General Creighton Abrams. During his tenure in Vietnam, Westmoreland had sought to win a battle of attrition with the North Vietnamese, however, he was never able to force the enemy to abandon a guerilla-style of warfare which repeatedly left his own forces at a disadvantage. Army Chief of Staff Returning home, Westmoreland was criticized as the general who won every battle until [he] lost the war. Assigned as Army Chief of Staff, Westmoreland continued to oversee the war from afar. Taking control in a difficult period, he assisted Abrams in winding down operations in Vietnam, while also attempting to transition the US Army to an all-volunteer force. In doing so, he worked to make army life more inviting to young Americans by issuing directives which allowed for a more relaxed approach to grooming and discipline. While necessary, Westmoreland was attacked by the establishment for being too liberal. Westmoreland was also faced in this period with having to deal with widespread civil disturbance. Employing troops where necessary, he worked to aid in quelling the domestic unrest caused by the Vietnam War. In June 1972, Westmorelands term as chief of staff ended and he elected to retire from the service. After unsuccessfully running for governor of South Carolina in 1974, he penned his autobiography, A Soldier Reports. For the remainder of his life he worked to defend his actions in Vietnam. He died in Charleston, SC on July 18, 2005.

barrier erosion essays

barrier erosion essays The Erosion of Long Island's Barrier Beaches The barrier beaches, which line the south shore of Long Island are in a constant state of change due to factor's such as wind, tides and wave action. "The term 'barrier' identifies one that protects other features, such as lagoons, salt marshes, and bays from direct attack from the open ocean" (Leatherman 1). The pebbles and sand of which these beaches are made constantly lifted and deposited in other areas. Currents created by tides and waves carry sediment and deposit it on beaches and in shallow water areas along the shoreline. In this paper I will discuss wave activity, the most prevalent factor of beach erosion. In addition, I will examine the roll of sand dunes and other ways of preventing erosion. The problem which many Long Island beaches face today is the element of erosion. More sediment is carried away from the shoreline than is deposited. These elements of nature make the barrier beaches very unstable features of Long Island's south shore. Wave action, tides, and winds constantly change beaches and shorelines, and are the cause of the many devastating effects of erosion. The barrier beach which I have chosen to focus my research on is TOBAY beach, a beach located just east of Jones Beach. Like TOBAY, barrier beaches are usually the result of a sandbar which is built up and develops as an islands. They are continuously gaining and losing sand, and slowly move landward. This is known as barrier island migration. "Sand from the ocean side of the barrier is transported by water and wind toward the backside of the island so that the whole landform gradually changes its location" (Leatherman 47). The constant movement of sediment from the front of the beach to the back is known as rollover. IF the barrier beaches did not move, they would eventually be covered by water. In a way, barrier island migration acts against the effects of erosion. (McCormick 23) Wav...

The UK Corporate Governance Code Coursework Example | Topics and Well Written Essays - 2750 words

The UK Corporate Governance Code - Coursework Example From the research it can be comprehended that corporate governance is the system by which companies are directed and controlled. Boards of directors are responsible for the governance of their companies. The shareholders’ role in governance is to appoint the directors and the auditors and to satisfy themselves that an appropriate governance structure is in place. The responsibilities of the board include setting the company’s strategic aims, providing the leadership to put them into effect, supervising the management of the business and reporting to shareholders on their stewardship. The board’s actions are subject to laws, regulations and the shareholders in general meeting. The Code guides the board towards more effective practice. Its underlying principles are all those of good governance, they include accountability, transparency, probity and focus on the steady success of an entity over long term. The code is continuously changing to incorporate the alterati ons in the socio-economic environment. It has been reviewed in 2005, 2007 and 2010 in the recent past. The new code applies to the accounting periods beginning on or after 29 June 2010 and is applied to all the companies whether they are incorporated in UK or not. The approach that is followed since the beginning of the Code is to comply with it or explain why it is not being followed. It is referred to as â€Å"Comply or Explain†. ... According to the latest report on UK Corporate Governance Code by the FRC, the main principles for The Code are: Leadership. The board should be led by an effectively. The responsibility of heading the board by the Non-executive directors and the responsibility of heading the company’s operations by the executive directors should be equally divided. The Chairman is the head of the board as a whole whereas the executive directors are also led by the Chief Executive Officer (CEO) of the Company. The Chairman is responsible for the effective functionality of the board. He is responsible for ensuring the clear and efficient flow of information between the shareholders and the board. As per new reforms passed in 2011, female directors will also be introduced into the board structure (FRC, Consultation Document 2011). The board of directors has the power to hire fire and compensate senior management. Their purpose is to resolve the issues, specially relating to conflicts of interest s, between the decision makers and the risk bearers. Their control resolves the issue of high agency costs and facilitates the existence of an open corporation. Recent economic theory implies that the balanced structure of the board of directors is a crucial part of good governance (Baysinger, Butler, 1985). According to agency theory, shareholders interests are better protected if there is segregation between the duties of CEO and the Chairman. Where as, stewardship theory argues that the shareholders interests are maximized if both the roles are entitled to the same person. According to the author, a few test results show that stewardship theory is supported more than the agent theory (Donaldson, Davis 1991).

The best way to reduce the number of traffic accidents is to raise age Assignment

The best way to reduce the number of traffic accidents is to raise age limits for younger drivers and lower age limit for the aged ones. To what extent do you agree or disagree - Assignment Example Young drivers do not often exhibit the maturity of middle-aged drivers. Young drivers and to the reckless and vulnerable to pressure from peers about over speeding and daring stunts. Second, young drivers are not conscious of the overpowering nature of an intoxicated mind while driving. As a result, young drivers drive under the influence more often than middle-aged ones. Consequently, many young drivers lose their lives to traffic accidents because of driving while intoxicated (Elvik, 2009, p. 770). Increasing age limits for young drivers should lower the number of traffic accidents in the country yearly. Aged drivers are more vulnerable to health complications such as heart problems, Alzheimer’s disease, and impaired vision than middle-aged drivers are. Such health complications result in slow driving and poor impulses (Coughlin and DAmbrosio, 2012, p. 59). A good driver has to be alert enough to know when to drive at the speed limit and when drive below it. A good driver should also be able to respond quickly in the event of an imminent accident in an effort to prevent it. Lowering age limits for aged drivers should also know the number traffic accidents in the country annually (Rothe, n.d., p. 129). In conclusion, less young and aged drivers there are on the roads, the less traffic accidents will be recorded. Surely many other risk factors for traffic accidents such as faulty vehicles, poor roads, and misleading road signs should be taken into account. However, raising age limits for young drivers and lowering age limits for aged drivers is an equally important effort for reducing road

Describe how competition and total quality are affecting Essay

Describe how competition and total quality are affecting organizational behavior - Essay Example On the other hand, it may be very useful in improving interaction of people who are located at far distances (French, 2011). Competition is usually evident in the conduction of an activity with potential benefit to the winner. In spite of it being aimed at increasing employees motivation in his/her work, it can lead to rivalry and jealousy between the competitors. When such issues arise, they reduce the interaction and bond between the employees. This usually have adverse effects on the overall performance of the organization especially in assignment required combined effort from the employees for success to be achieved. There is significant change in organization from past to the current situation. One of the aspects that have changed completely is that of culture integration. In the past, there was no much integration of employees from different cultures. This bonded the employees together and made it easier to manage organization behavior. Currently, many organization embrace multicultural practices, which are not totally accepted by some people. This poses a challenge in managing the organization behavior. Moreover, the mode of governance of organizations has changed from dictatorship to dictatorship with good interaction with employees. Thus in order to manage organizational behavior effectively, the leaders should be flexible and dynamic (Pilati & Tosi,

National identity Essay Example for Free

National identity Essay Critically assess the relationship between national identity and schooling in the period 1870-1939? The relationship between national identity and schooling is one that has been seen as both a problem, where by the integrating of the concept of national identity into schooling is seen as the poison that generates cross-national conflict (1) and a defensive reaction to preventing and dealing with the problems that Britain faced during that epoch, where the political and social environment in Europe provided a sort of hothouse atmosphere for nationalistic writings of the most fervent kind(2) Dr Tate outlined in brief that national identities depended on stories and that teachers need to provide children with a sense of belonging to a community which stretches back into the past and forward into the future in order to five them a sense of meaning' (3) The idea of creating a sense of belonging for children, is one that is shared worldwide, humans I have been told, need narratives, however the use of national identities here is used in a positive and discreet in content manner. I wonder what concepts does Dr Tate associate with national identities, and what aspects of the past and future should children be informed about? To answer the question given I will look deeply into, the relationship between national identity and schooling, ways of introducing national identity in schooling, threat abroad and at home, the effects, the problems and questions raised by the idea of national identity in schooling. I will begin by introducing some of the important Legislations and Codes introduced by the government as these reflect the concern of the day, and play an important role in schooling, and national identity. The revised code of 1862 introduced a new concern arising over the education attained in schools, and thus the payment by results system was introduced, and teachers were paid for those that achieved results. The importance of this central part of legislation was that it governed the activities precipitated in schools. These school codes were issued by the government to dictate what should be taught in schools and at what level for what age. Attendance and a uniformed standard of education were central to what the government sought to achieve in this legislation. This piece of legislation was hated so much by the teachers, and thus it was attacked by masses of teachers thus was withdrawn in 1898. The New Code of 1871 awarded 40 hour drills per year via grant aid. The drills were seen as a form of implementing the importance of obedience into the children. The importance of obedience was seen as vital to the social stability of the school. Reference: 1. (W.E.Marsden, Nationalism, propaganda and war and peace, pg29-47) 2. (P.M.Kennedy, The decline of nationalistic history in the west, 1900-1970, Journal of Contemporary History, 8 (1973)88.) 3. (History today, History and national identity in the classroom, pg 6) 4. (Theres no place like home, Education of History 28, pg 236-237) 5. (1 Mass Observation Archive FR878) 6. (J.Bourke, Working-Class Cultures in Britain, 1890-1960. Gender, Class and Ethnicity (London: Routledge, 1994), 186) 7. (A.D.Smith, National Identity, London, 1991, p.9-11) 8. (J.M.Mackenzie, Propaganda and Empire. The manipulation of British Public Opinion, 1880-1960 Manchester: Manchester University Press, 1984), 176.see k.

Threat Of New Entrants To A Marke

Threat Of New Entrants To A Marke The Volkswagen brand is no stranger to Malaysians. Generations of Malaysians have grown up with their own or someone elses Volkswagen Beetle occupying a place of affection in their hearts and life stories. Till today, this hallmark of the Volkswagen brands lasting quality and distinct character continues to enjoy a faithful following even as newer models from Volkswagen have started to spark off their own groups of fans in the country. Volkswagen (VW) is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen is the original and top-selling marque of the Volkswagen Group, the biggest German automaker and the second biggest automaker in the world. Volkswagen Group Malaysia was officially launched in Malaysia on 16 February 2006, with the Corporate Headquarters situated in Wisma Volkswagen, Bangsar. From here, it will control marketing, sales and after sales to cater and fulfil the Malaysian customers wishes for individual mobility in all situatio ns of life. Task 1 Give a meaningful definition of the context of business strategy and discuss the companys external environment using Porters 5 Forces and PEST analysis. 2.1) Porters 5 Forces In 1980, the Porter 5 Forces was originated from Michael E. Porters book competitive Strategy: Techniques for Analyzing Industries and Competitor. This model is frequently used by company for analyzing a companys industry structure and its corporate strategy. Porter identified 5 competitive forces that shape every single industry and market. These forces help the company to analyze everything from the intensity of competition to the profitability and attractiveness of an industry. The 5 forces of the model are, threat of new entrants to a market, bargaining power of supplier, bargaining power of customers, threat of substitute product and degree of competitive rivalry. 2.1.1) Threat of new entrants to a market The new entrants are difficult to move into this automobiles aspect. This is because in this aspect, Volkswagen is a well-established brand that everybody knows. I can sure that not everybody saw the Volkswagen car before but everybody heard and knows this well-known brand. Besides that, automobiles are not a common technology that every country can do it. On top of this, Volkswagen is a very good quality product and only the patented or proprietary know the technology. If want to come out a good quality luxury car is need the high capital requirement. There are not all the new companies have the high capital requirement and the resources to come out a new brand of luxury car. The new entrant difficult to enter in this aspect is because they need to achieve the economies of scale for acceptable unit cost of the luxury car. So that, new entrant to this market is not a threat for the existing luxury car company. 2.1.2) Bargaining Power of Supplier The bargaining power of supplies meant the more powerful seller is relative to the buyer, the more influence the seller has. This influence can be used to reduce the profits of the buyer through more advantageous pricing, limiting quality of the product or service, or shifting some costs onto the buyer. If there are only one supplier or very less supplier in this market, the suppliers will have the more leverage. This is because of the lack of available alternative. The same thing, if there have a lot of the supplier in this market, this will cause the competition among the supplier. So that the supplier have less leverage. Besides that, the significant costs also involved in switching suppliers. The customers would not switch the supplier if there are large costs associated with switching. This is because the customer may have to buy a new machine or a new software to run out the new resources. If the supplier have the power or threatens to forward integrate, the customers may be fo rced to accept influence from the supplier. Volkswagen is a very popular company and it has to buy a lot of raw material from different supplier such as Air Cooler Engineering, Bus Boys, DPR Machine Shop, Just Kampers and more. (Volkswagen Supplier, 2013) Volkswagen is a very good buyer because they paid the debts on time and do not has any conflict with the suppliers. 2.1.3) Bargaining Power of Buyer If there are only have very little of customers in the market, the customers will have more leverage because of the increased reliance on the income stream. A customer consumes a significant amount of output will increase the bargaining power of buyer. The seller will do more for one buyer to keep them as a customer, if a customer buys a significant amount of the output from the seller. This is because the buying power, the customers holds the upper hand over suppliers and is able to influence the suppliers price. The customers possess the power to buy seller or rival. If the customer have so large power, it may choose backward integrate and the seller will loses influence. But the fragmented customer base allows more leeway for a supplier to ignore difficult customer request. Volkswagen has a very good after sales service to its customers and it also built a good relationship with all the customers. So in this factor, Volkswagen is difficult to get effected. 2.1.4) Threat of substitute product or services. Substitute product meant that a product that performs the same or similar function as another product. Normally the substitutes product have an attractive price. Besides that, increasing the quality of the substitute product will increase the pressure of the man product. Low switching cost to consumer also will affect the sale for the Volkswagen Company. The switching coat to consumers can come in the form of monetary costs or lifestyle switching costs. For example, the nation will switch their lifestyle from driving a car to taking public transport. Monetary costs effectively increase the price of the substitute product. There are a lot of automobile company, but Volkswagen has a very strong Research and Development and it always upgrade their quality 2.1.5) Competitive Rivalry among Existing Firms. Competitive rivalry among industry can affect the industry profit through downward pressure on prices, increase innovation, increase advertising, increase customer service or product improvement among others. The large number of firms will increase the competitive rivalry among existing include. If there are a lot of the firms within an industry, there is increased competitive for the same customer and the product resources. When an industry is growing rapidly, firms are able to increase profits because of the expanding industry. If the industries fixed costs are high, the firms will compete to gain the largest amount of market share possible to cover the fixed costs. In addition, the product and services are identical or lower switching cost will encourages price competition to gain market share. High fixed cost and low marginal cost will encourage competitors to cut prices below their average cost to recoup some of their fixed cost. The capital must be expended in large increments to be efficient. 2.2) P.E.S.T analysis. In Malaysia, we have our own automobile industry which is Proton. The government of Malaysia want to protect the local automobile industry, the come out the policy that increase the taxes for the imported car. So that the price for Volkswagen will increase in Malaysia. The road tax to be directly linked to amount of emissions from next year. Besides that, the economics of Malaysia have slightly increase 6.4 % in the fourth quarter 2012. (Department of statistic, Malaysia, 2013). This is a good news for Volkswagen Company because this meant that the economics of Malaysia increase and more people can afford to buy luxury cars. On top of this, the price of the fuel will affect the cost and the reflect on the price of automobiles, so that may change the customer behaviour toward some features of automobile such like the cheaper local car. To overcome this problem, Volkswagen had come out the lower price car to the medium upper income population. Different country have their own different cultural. Volkswagen will slightly affect because the negative customers perception toward Skoda brand because of bad images about automobiles industry in Eastern Europe countries. Malaysia is a developing country, the increasing in population make the government to redesign their public transport and the traffic. This will affect the sales in the country. Technology can increase the quality of the Volkswagen car and also will increase the sales of the Volkswagen. The high technology can improve the safety of the Volkswagen car. For example, they can put on the airbag for the passenger and more. Task 2 Discuss the companys internal environment using value chain analysis and SWOT analysis. 3.1) SWOT analysis SWOT analysis is to analyse the companys overall strength, weakness, opportunity and threats. Strength include internal capabilities, resources and positive situational factor that may help the company to serve its customers and achieve its objectives. Weakness include internal limitations and negative situational factors that may interfere with the companys performance. Opportunities are favourable factors or trends in the external environment that the company may be able to exploit to its advantage. Threats are unfavourable external factors or trends that may present challenges to performance. SWOT Analysis of Volkswagen Strength Strong brand portfolio R D strong Robust production capabilities Weakness Bad image Low market share poor cash flow Not environment friendly Opportunities Potential country Built the image Environment friendly. Threats Competitor Government policy Increase price of fuel 3.1.1) Strength Volkswagen having a very strong brand portfolio. Volkswagen operates in 153 countries worldwide and was the third auto manufacturer in 2012, down from the 1st place in 2011. The company manufactures its car in 100 plants in Europe, north and South America, Asia, Africa and Oceania. Except General Motor and Toyota, they do not have other automobile company is capable to compete with Volkswagen in term of global presence. Besides that, Volkswagen also not just consist of automobiles that are stamped with the name Volkswagen. Volkswagen Company also control around 10 automobile brands such as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda and other commercial vehicle. There seems to be a general consensus among the car buyer that all of these brands are at the very least, quality automobiles. So that, Lamborghini, Bugatti, Bentley and Porsche are even considered the pinnacle of luxury. This the strength of the Volkswagen, they have the very strong brand portfolio and it allow s other brand to focus on and cater to various market segments. They capturing the profit from a wide variety of consumers, without cannibalizing their main and original brand name. Besides that, Volkswagen Company benefits from the synergy created between all separate automotive brands. All separate companies share a part of research and development and servicing cost, learns from each other best practices and shares distribution channel. So that, Volkswagen have the strong focus on research and development. In 2008, Volkswagen won the Best Innovator competition, focussing on the technology for its driver assistance programs. A fantastic example for model of Volkswagen Jetta. Upon severe impact or accident, the vehicle will not only deploy the air bags but also will automatically active the hazard light, shut off the fuel pump, unlock the car doors and roll down the windows. These factors together are original innovative and even potentially lifesaving for the drivers. Volkswagen a lso have a robust product capabilities. Volkswagen produces cars in cost effective manner, close to their target market throughout the world. The manufactures of the company is in North America, South America, Asia and Europe. Such a big company is not hard for you to imagine how they are able to reach so many customers worldwide. On top of this, their factories are very efficient and highly automated. (Volkswagen, The Group, 2013) 3.1.2) Weakness In 1993, Pià «ch become the chairman and CEO of Volkswagen, which he is credited with turning into the large conglomerate it is today. Volkswagen is suffering the bad image after the Pià «ch joined the Volkswagen Company. Pià «ch have the bad image of its management department even though they have done an incredible work; Pià «ch has no a good relation skills especially with all the press. They have the same problem inside the company, due Pià «ch has put his own team in place when he arrived and he firing all the potential employees who against him. Pià «ch had blurs the line between his family interests and those of Volkswagen. Volkswagen have the weak position in the America passenger car market. In 2012, Volkswagen had only 5 % market share in the America passenger car market. America is the second largest automobile market in the world and weak Volkswagens position there result in comparably lower sales. (Sales and share of total market by manufacturer, 2013) Volkswagen i s known for being generous with the credit, which it extends to first time car buyers. The company prides itself on its sign and drive events, requiring a 0 down payment it would make sense that Volkswagen would be a popular choice among car buyers with low or not credit. It should be no surprise to Volkswagen that they are having issues with their cash flow. Perhaps they should revaluate, or find a way to manage their current offers more effectively. Besides that, most of the car produced by Volkswagen are not environment friendly. Volkswagen owns three sport car brand Porsche, Lamborghini and Bugatti that emit high amount of carbon dioxide and are fuel inefficient. Volkswagen group is strongly opposing to legislation requiring tighter regulation on carbon dioxide emission and energy efficiency as their cars are not as fuel-efficient and environment friendly as their competitors. (Volkswagen, The Group, 2013) 3.1.3) Opportunities Volkswagen has a very huge potential market in India and China. Volkswagen makes most of its money from its compact, efficient and stylish Goft. Volkswagen views this as the future of its sales in China and India, where smaller car seems to be more popular than large gas guzzles. If Volkswagen can continue to cheaply produce this quality model in India and China, effective marketing in those countries could give the company increase the sales in worldwide. For example, Volkswagen had come out 2 model of smaller car with cheaper price that can afford the medium income group in Malaysia. These 2 model of Volkswagens car are Volkswagen Jetta and Volkswagen Polo. On the other hand, Volkswagen can change or reengineering their product to fulfil the customer needs. Nowadays, everyone is talking about the green technology, so that Volkswagen could introduce more fuel-efficient models that emit much. Less carbon dioxide across all its automobile brands, thus meeting the new customer needs ab out the environment friendly cars and increase brand reputation. Volkswagen must have positive attitude towards green vehicles. Cars that emit large quantities of carbon dioxide and fuel inefficient cars pollute air and negatively affect the environment. Consumers are aware of this negative impact and are more positive to green vehicles that emit much less carbon dioxide and are fuel -efficient. If Volkswagen can produce more hybrid car, this will indirectly build up the image of the company. On top of this, this will also increase the sale of the Volkswagen Company. (Volkswagen, The Group, 2013) 3.1.4) Threats Since Volkswagen only have little model of the hybrid car, so that the price of fuel will directly affect the sales of the company. Nowadays, most of the people purchase the hybrid car or the car can save petrol due to the high price of petrol fuel. So that the increasing for the price of the petrol fuel is a threat for the Volkswagen Company. Besides that, the political issue also is a threat for the Volkswagen Company. A very good example is the country of Malaysia. Malaysia has their own automobile industry, the Malaysias government want to protect the domestic industry from foreign automobile. Due to this factor, Malaysias government has increased the taxes of the imported car for the sake of domestic industry. The population of Malaysia will choose the local car instead of the imported car due to the pricing factor. Competitor also the threat of the Volkswagen. Although Volkswagen has a very strong brand portfolio and strong research and development, but they also have the very strong competitor such as Toyota and General Motor. The product that produce by this 2 company have the standard of quality and lower cost. Besides that, they also have the high automobile technology and environment friendly. This will directly affect the Volkswagen Company and they are a threats. (Volkswagen, The Group, 2013) 3.2) Value Chain analysis.http://www.provenmodels.com/files/2825c320f5910a4647fd289cdcf5a780/value_chain_analysis.gif Value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. This model allows defining company core competences by analysing primary activates for instance: Inbound logistics, Operations, Outbound logistics, Marketing and Sales. Moreover model takes into consideration also Support activities like Procurement, Technology development, Human Resource Management and Firm infrastructure. It is a helpful tool to find company strength and weakness on internal level. 3.2.1) Firm Infrastructure Volkswagen Company is managed by the Board of management. Board of Management is issued by the Supervisory Board which consists of 20 people including chairman, top managers and shareholders. Top managers are elected by workforce and their role is to secure Volkswagen business areas and make sure that the company is on the right way of business. Volkswagen Company has all possible department including procurement, logistic, production facilities, research and development, human resource management, marketing, sales, advertising and services. Taking everything to the consideration, Volkswagen controls almost all the section within starting from gathering raw materials then production and finishing on sales or advertising of ready product. Company will focuses on instant improvement and wants to come out the newest technology available for customers. After sales garages help to maintain car in good shape and provides original parts and lastly broad Human Recourses department counts on people in the entire process. 3.2.2) Human Resources This section describes Volkswagen approach to employees, motivation, expectations and what company can offer. To start with Volkswagen is aware that people create big companies. They are vital part of it and fundamental basis. Company has 513,000 employees around whole world, but almost half of them work in Germany. Firm seek for a people who can give best performance out of them, but still maintain demand and ability called flow-channel as it gives best results and performance to allow company boost up. Cooperation and leading by example is another aspect of Human resources department in Volkswagen. Principle says: Lead, Demand and Promote which means in order to achieve success company need to have stable cooperation between different departments for instance management and workforce. (Volkswagen Human Resources, 2013) 3.2.3) Technology Development This section is describes processes within the Research and Development and the strategies with it. As it was stated earlier, Volkswagen focuses on constant improvement. Company believes that through innovation process it is possible to make cars safer, more reliable and efficient. Volkswagen continue to develop new technologies, as an example could be downsizing all turbocharged TDI (Turbo-Direct-Injection) diesel and TSI (The Spark-Injection) petrol engines, but still remaining performance and improving ecology and economic of products offered. BlueMotion Technologies engines still are being improved, so we can expect more efficient power units in future. Another example could be assistance services like Park Assist which makes car automatically seeking for the space to park and park afterwards. Lane Assist keep car on the same lane on highway. Coming/leaving home will keep a light around the car after leaving it or before entering. All the examples are shown only significant examp les and burden of proof that company really bet on technology and keep it as a key factor to overcome competitors and bring new customers. (Technology of Volkswagen, 2013) 3.2.4) Procurement Purchasing function is dealt by purchasing department. As it was stated in Inbound Logistics section Volkswagen has to secure continuity of whole production and entire value chain model. To do so it is necessary to keep strict control and monitoring process of getting raw materials like steel, plastic, rubber, lithium and aluminium. To do so company invented Central Procurement and Treasury System in 2007 to ensure if all resources are actually available to acquire to make sure that none of the factories suddenly will stop production process. System also looks for alternative sources where resources can be obtained. Moreover, location of factors makes an impact on procurement. 3.2.5) Inbound Logistics In the general automobile industry, most of the company is mainly using materials like steel, plastic and copper. By time going and constant innovation process and ecology care make this materials gets slowly substitute by other materials like aluminium, lithium and even cobalt. Volkswagen do not owe any mining subsidiaries therefore is addicted to supplier. To secure production continuity company has to secure process of getting raw materials. So that German manufacturer come out with raw materials strategy. This includes IT system and they named it Central Procurement and Treasury System. 3.2.6) Operation An operation is the process of putting raw materials together and producing the final product. Volkswagen operations process takes place in factories that company possesses. There are more than 94 production facilities in different locations. Volkswagen Company believe in systematic localization so production plants can handle themselves the value added process. This process of international outsourcing allows to reduce the currency risks, transport and duties. Different production facilities focus on producing various car or separated models. 3.2.7) Outbound Logistics This section is focusing on delivering product to the retailers, outlets, stores and more. It is important to state that company has own logistics department called Volkswagen Logistics which deliver product to Volkswagen outlets. As it was stated before different production facilities produces various parts and models. From those facilities cars are ready to be transport in to outlets. Volkswagen logistics uses mainly road transport and big trucks to transport ready to use products. 3.2.8) Marketing and sales Marketing and sales describes pricing, promotion and selling the final product within value chain. Volkswagen makes adverts sport independently. Usually spots describe specific product or new technology invented to the car. They are advertising on TV station, internet website, YouTube and more. Social services where Volkswagen exists like Facebook and Twitter allow users to share experience with Volkswagen brand. This is a great tools to create a relationship or brand loyalty with actual customer and acquire new one. 3.2.9) Service This section describes aftersales services and hotline. To start with Volkswagen produce original spare parts for own cars. Customer can order it through website or local dealer. It is a great advantage because no misunderstanding appears comparing to ordering car parts by customer who do not know so much about cars. Another thing is that original Volkswagen services are located in most cases next to local dealers network. Basically after ordering a spare part it can be mounted into the car directly afterwards by specialist crew. Garages are located next to saloons, it is easy way for customers to find a best place to service a car due to staff that knows models. In the other hand it brings additional funds for the company and it is also a best way to collect primary data as staff can also make survey among users of Volkswagen. Products offered by company have also a guarantee period, when can be serviced under Volkswagen garages. Task 3 Review the existing strategy or strategy practised by this company and propose a better strategy for this company based on available option. 4.1) Business strategy A firms relative position within its industry determines whether a firms profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantages. Michael Porter devised two type of competitive advantage; low cost and differentiation. Low cost as the name implies, involves the organisation using low price as their strategy for competitive advantages. Cost leadership is a strategy where the organisation competes on price, rather than quality or advanced features. Economies of scale are needed with this strategy and organisations opting for this need to ensure they are efficient and keep their operating costs at a minimum. A low cost strategy does not guarantee a competitive advantages, customers also have to regard the product and service as representing value for money. Differentiation involves the organisation making the product or service concerned somehow special in the market like making it st and out from the competitive in some way, making it special, distinctive, unique rather than low cost. Differentiation is a strategy where the organisation offers a product or service that somehow quite distinct from its competitor. Again the customer has to value the distinct element of difference. Volkswagen as it German translation is mean people car, continue to make car affordable for everybody. Even though competition in automotive sector is relative high and tough, company put efforts to maintain the idea and keep product in affordable and competitive price. But in the same time Volkswagen keeps improving actual products and applies process of instant innovation. New technologies, more efficient engines and completely unique assistance systems are only significant examples of implementing differentiation leader approach. Another thing that needs to be taken to the consideration is existence in many markets. Volkswagen as an international company focuses to keep their products available everywhere in the world by overcoming many cultural barriers. Therefore company uses broad market scope. Due to broad portfolio German car manufacturer can meet demand of all customers. Potential customer has variety of choice between many product and options offered by Volkswagen for insta nce interior version, capacity and type of engine and extra equipment. Volkswagen differentiates from other competitors by having long developed value chain including after sales services and financial consultancy due to Volkswagen Bank and Volkswagen Financial Services. It also has an impact on automotive market, because there are many other car companies that can provide car from same sectors. High rivalry in the industries keeps all mayor players under pressure. From the above business strategy we can know that the strategy Volkswagen Company used is the differentiation strategy in porters generic competitive strategies. Of cause, Volkswagen Company can continue using the same strategy and it will increase in sale and profit. But a strategy cannot last for long time and it must be change according to the time and the position of the company. (Volkswagen Strategy,2013) So that, to bring the company to a better future and increase the profit and the sale. The Volkswagen Company has to come out the new strategy to change the previous strategy if it is not work. Volkswagen can change their current different strategy to focus strategy. In my opinion, Volkswagen Company can focuses on positioning the Volkswagen as a global economic and environmental leader among automobile manufacturers. They can define some goal that are intended to make Volkswagen the most successful and fascinating automobile in the world in the future. Volkswagen can deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality. The Volkswagen can also set a target for its sale every year. For example set a goal to increase unit sales more than 10 million vehicles per year. At the same time, this also can help Volkswagen to capture an above average share of the development of the major growth markets. The Volkswagen has to aim to becom e the top employer across all brand, companies and regions and to build up a first class team. Volkswagen can focus in particular on the environmentally friendly orientation and profitability of their vehicle project so that the Volkswagen has the right products for success even in more challenging economic condition. At the same time, this will mean that capital expenditure remains at manageable levels. On top of this, Volkswagen can expand the customer base by acquiring new, satisfied customers around the world. In addition, Volkswagen can aim to increase satisfaction among their existing customers. Volkswagen shall continue the measures they are currently taking to improve their productivity and quality regardless of the economic situation and without any time limit. Conclusion The business environment is a very important subject to learn. This will help company to analyse the competitor strategy and their own company strategy. On top of this, business environment can help the company to look into their company problem not only from one side but with another view. After analyse the problem, the company can come out the solution to solve the problem. Besides that, this will also help the company to come up the new idea to the company and gain profit and sales. The company also can come out the new vision, mission and goal after analysing the business strategy and bring the company to a better future.